Who We Are
Learn more about us
We are experienced operators and investors committed to preserving Australian business legacies
Long-Term. Responsible. Steady.
Our Values
Principles that guide how we invest, partner with owners and steward established Australian businesses for enduring success.
01
Be inquisitive
01
Be inquisitive
At the heart of all PieLAB activities is a thirst for learning and an inquisitive approach to business. Only those who can maintain a learning mindset become successful business leaders.
02
Have a ‘get up and go’ (GUAG) mentality
02
Have a ‘get up and go’ (GUAG) mentality
Great business leaders have GUAG—they make things happen. They overcome obstacles, refuse to take no for an answer, find solutions where others see problems, and above all, remain passionate about what they do. Great investors require similar energy, relentlessly pursuing and vetting opportunities and helping their investments succeed, year after year.
03
Remain generous
03
Remain generous
In the business world, opportunity comes to those who have a reputation for doing good: who are fair in their dealings and treat people well, while also having a proven track record of adding value. At PieLAB, we are generous with our time, knowledge and expertise in growing businesses, and we are generous with our reward structure for leaders that genuinely add value.
04
Be humble
04
Be humble
Success in business is all about leadership. Humble leaders are better liked, more effective, have a lower sense of entitlement and are more helpful. At PieLAB, humility is key to the collective success of our organisation.

Deliberate. Disciplined. Long-Term.
Our Focus
We concentrate on established Australian businesses at meaningful transition points. Our approach is selective, grounded in fundamentals and built around long-term partnership rather than short-term outcomes.
Succession and transition
We partner with owners planning retirement, succession or a gradual step-back, providing stability and continuity.
Established, profitable Australian SMEs
Mature businesses with consistent earnings, resilient operations and strong customer foundations.
Fundamentals over sector
Open across industries, we assess businesses on sustainable earnings, leadership strength and durability.

Could Your Business Be Next?
Real examples of businesses strengthened through long-term ownership and thoughtful transition.
Who We Seek
Who We Partner With
We work with established Australian business owners seeking long-term continuity, not short-term exits.
$1M–$5M EBITDA typical
Mature companies with consistent profitability, disciplined operations and a solid trading history.
Values alignment matters
Founders who care about their team, reputation and ensuring their life’s work continues with integrity.
Relationship-driven foundations
Businesses built on trust, long-term client partnerships and loyal, capable teams.

