Her role focuses on the strategic application of technology, AI and data to improve operational performance and marketing effectiveness across the group. Shelly works closely with PieLAB and portfolio company teams to identify practical opportunities for innovation, strengthen systems and embed more scalable ways of working.
With a strong commercial lens, Shelly helps bridge the gap between strategy and implementation, ensuring new tools, processes and insights are applied in ways that create business value.
Through her work, Shelly supports PieLAB’s long-term approach to building stronger, more resilient businesses.
KEY SKILLS
- Innovation strategy
- AI and technology enablement
- Marketing effectiveness
- Data-driven decision-making
- Operational improvement
- Systems and process optimisation
- Portfolio support