Who We Are

Learn more about us

We are experienced operators and investors committed to preserving Australian business legacies

  Long-Term. Responsible. Steady.

Our Values

Principles that guide how we invest, partner with owners and steward established Australian businesses for enduring success.

01

Be inquisitive

At the heart of all PieLAB activities is a thirst for learning and an inquisitive approach to business. Only those who can maintain a learning mindset become successful business leaders.

02

Have a ‘get up and go’ (GUAG) mentality

Great business leaders have GUAG—they make things happen. They overcome obstacles, refuse to take no for an answer, find solutions where others see problems, and above all, remain passionate about what they do. Great investors require similar energy, relentlessly pursuing and vetting opportunities and helping their investments succeed, year after year.

03

Remain generous

In the business world, opportunity comes to those who have a reputation for doing good: who are fair in their dealings and treat people well, while also having a proven track record of adding value. At PieLAB, we are generous with our time, knowledge and expertise in growing businesses, and we are generous with our reward structure for leaders that genuinely add value.

04

Be humble

Success in business is all about leadership. Humble leaders are better liked, more effective, have a lower sense of entitlement and are more helpful. At PieLAB, humility is key to the collective success of our organisation.

Two businessmen smiling during office meeting with laptops

 Deliberate. Disciplined. Long-Term.

Our Focus

We concentrate on established Australian businesses at meaningful transition points. Our approach is selective, grounded in fundamentals and built around long-term partnership rather than short-term outcomes.

Succession and transition

We partner with owners planning retirement, succession or a gradual step-back, providing stability and continuity.

Established, profitable Australian SMEs

Mature businesses with consistent earnings, resilient operations and strong customer foundations.

Fundamentals over sector

Open across industries, we assess businesses on sustainable earnings, leadership strength and durability.

Businesswoman reviewing financial charts in modern office.

Could Your Business Be Next?

Real examples of businesses strengthened through long-term ownership and thoughtful transition.

 Who We Seek

Who We Partner With

We work with established Australian business owners seeking long-term continuity, not short-term exits.

$1M–$5M EBITDA typical

Mature companies with consistent profitability, disciplined operations and a solid trading history.

Values alignment matters

Founders who care about their team, reputation and ensuring their life’s work continues with integrity.

Relationship-driven foundations

Businesses built on trust, long-term client partnerships and loyal, capable teams.

 Who We Seek

Our Process

Principles that guide how we invest, partner with owners and steward established Australian businesses for enduring success.

See how we work

Three men discussing in modern office lounge

20+

We ensure your business objectives, team efforts, and operational